The Proactive Entrepreneur: Improve Your Results by Helping Your Customers
Author: Oriol López Villena
Publisher: Profit Editorial
Date: February 11, 2019
For years, every company has been facing the same challenge: winning customers. This is a shared challenge in the business world, but professionals tend to treat it from the wrong perspective: selling in order to help with a particular product or service before helping first to generate a sale later. Under this change of order hides the secret of marketing, which seeks to escape from classic mistakes such as having a badly focused customer, having a bad definition of what is being sold and creating a wrong sales strategy.
This book explains how to solve these three aspects to consolidate the goal of improving the results and the quality of life of the professional, putting the help (and not the sale) ahead of the whole strategy. Adding value from the beginning will increase profits.
Your profits will skyrocket if your customer satisfaction also does.
“Highly recommend read.” – Gary Furr, Gary Furr Consulting